Most remember Kate Hudson for her endearing roles as a talented actress. While some have joked that this actress was just “Almost Famous” we know different. However, Kate is now a fully invested co-founder of the famous Fabletics fashion brand. This company uses the power of peer pressure, or the leverage of the crowd as insiders call it. They take time to input massive data amounts on what their customers are buying in stores and online. This is all uploaded to a computer format that analysis the results and reveals whether the company should change their inventory. The power that a crowd can have is powerful indeed.
The crowd of Fabletics customers have been instrumental in the massive profitable success of this fairly new on the fashion scene company. Their niche is althleisure wear that is not the kind your mama wore. Kate Hudson knows what high fashion looks and feels like. She determined to make this company sell items that rivaled athletic styled outfits found in high priced designer shops. The difference is that Fabletics sells their clothing for far less than other competitors. Kate oversees that every new design is made with finer fabrics, high end embellishments and good workmanship. This style is certainly working as Fabletics is a fast growing fashion retailer with unbelievable sales in such a short time.
Fabletics urges each valuable customer to fill out their almost eerily accurate Lifestyle Quiz that informs customers of their perfect styles, colors, types of design cuts, fabric options and which designs are best for their personal activity levels. This format has awed customers who realized that they have been shopping all wrong for years. Now, instead of having closets filled with expensive clothes that aren’t worn, customers are more choosy and stick to Fabletics optimal shopping tips.
Kate is loving her work that seeks to embolden and empower women with fashions that look fantastic on them. When women feel pretty in their attire, they are more confident and tend to be more social. These Fabletics outfits are cute enough to wear just to shop or walk the boardwalk. They are so comfy, that women almost always choose to wear one of these mix and match outfits any chance they get. Fabletics is giving every woman the chance to feel beautiful wearing casual attire stunning enough to turn heads. Kate hopes that every woman will take the quiz.