Nathaniel Ru is someone that knows the importance of treating customers right. He has proven that he has the ability to look out for the needs of the customers and keep his values intact for what he wants to do. This can be a hard thing sometimes, but Ru has proven that Sweetgreen is the type of restaurant that is going to put a healthy spin on fast food and make people appreciate the possibility of living healthy.
Anyone that has seen or heard about a Sweetgreen restaurant will know right away that they are experiencing something that is not ordinary. It doesn’t take a genius to realize that Nathaniel Ru is on to something good. He has been able to give customers something new and interesting with his Sweetgreen franchise. The lines are out the door at times, and people don’t mind the wait because they are thrilled with the food choices that they have. Nathaniel Ru has managed to do something extraordinary with healthy food. He has made people forget that they are eating healthy. This is what happens when someone like Nathaniel Ru takes control. He connects with farmers and gets fresh food in his establishment. He knows what customers like, and he has made sure that he focuses on quality service.
There is a strong customer focus on providing delectable quality food at reasonable prices. This is something that has made Sweetgreen stand out. It has made Nathaniel Ru a person that venture capitalists are willing to listen to. He may have struggled to get the first Sweetgreen store opened, but the people have spoken and more of these stores are getting built because the responses have been positive. There are tons of people that are going to want to patronize this brand and investors are happy about it. This is why Nathaniel Ru has received almost as much as 100 million in funding from venture capitalists.
The growth of Sweetgreen is amazing. It has moved beyond Washington, D.C. and on to other places like Philadelphia and Los Angeles. This is a sign of the success that Nathaniel Ru has had with marketing and creating a friendly atmosphere. Nathaniel Ru is also very innovative. He has been able to establish a cashless restaurant in some chains, and he is continuing to providing new and interesting ways to reach customers. That is why Sweetgreen thrives.