Nathaniel Ru is a co-CEO and one of the trio founders of the Sweetgreen established in 2007, an American fast casual restaurant chain. The other two founders include Nicolas Jammet and Jonathan Neman. Nathaniel was awarded a BS in Finance on his graduation in 2007 from Georgetown University’s McDonough Business School. In 2010, Nathaniel with his cohorts launched Sweetlife which is the largest food and music festival. Nathaniel lives in his apartment in the New York City.
The trio came up with the idea back in the University when wondering what they would do after graduating from the University. Being children of entrepreneurs, they were not appealed by any standard appeal for where they would work. The closer they got to their graduation the more they hated the idea of being employed. Jammet’s parents were restaurateurs. The trio was pushed to start the Sweetgreen Company by their desire to start their own business and the desire to find better foods option in Georgia.
Over the past six years, Sweetgreen has consistently grown. The company owns 43 salad chains around the US and $75.5 million venture capital investment. Today Sweetgreen is a stopover for various kinds of delicious food not only healthy for you but also aligned with your values.The company sources local and organic materials from farmers they know and partners they have built trust in. This partnership helps to support the communities around and also create meaningful relationships with them.
The plans to expand Sweetgreen territories out of New York City lead to the setting up of an official home for Nathaniel Ru and Jon Neman in Manhattan and who already have other homes in Los Angeles and Washington DC.The two called Homepolish to help in the design of their new homes.
The Company works not only to benefit itself but also its customers and community. It strives to make sustainable decisions, cultivating for genuine relationships and making an impact.
Nathaniel said that they are working to create a brand that stands for something and to feed more people with better food. To the Sweetgreens, Technology is their DNA, a secret that all traditional chains should learn from them. The co-CEOs are tech pioneers, and 30 percent of the company’s transactions are made through its mobile app or its website. According to Ru, they don’t believe in the large corporate headquarters instead the company wants to decentralize its headcount. The Sweetgreen trio owners count their responsibility in offering education and healthy options.